Critical Success Factors in Customer Relationship Management Implementation
نویسندگان
چکیده
منابع مشابه
Exploring the Critical Success Factors for Customer Relationship Management and Electronic Customer Relationship Management Systems
Both customer relationship management (CRM) and electronic customer relationship management (eCRM) systems have unique characteristics that support customer-business interactions and are linked to internal business processes and systems across different areas for operational and analytical purposes. Such characteristics may imply that different critical success factors are required for both to ...
متن کاملCritical Success Factors for Customer Relationship Management Implementations
The growing forces of increasing global competition, continuing customer demands, and the significant revolution in Commercial Off The Shelf (COTS) solutions, especially Customer Relationship Management (CRM) applications, have together put pressure upon many organisations to implement CRM solutions and to switch their organisational processes from being product-centric to being customer-centri...
متن کاملCritical success factors for a customer relationship management strategy
Most organizations have perceived the customer relationship management (CRM) concept as a technological solution for problems in individual areas, accompanied by a great deal of uncoordinated initiatives. Nevertheless, CRM must be conceived as a strategy, due to its human, technological, and processes implications, at the time an organization decides to implement it. On this basis, the main goa...
متن کاملThe Critical Success Factors in Customer Relationship Management ( CRM ) ( ERP ) Implementation
C ustomer Relationship Management (CRM) is fast emerging as a top priority initiative for of businesses According to Gartner, “Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23.1 percent increase from 2006 revenue of $6.6 billion...” (gartner.com). In its 2007 press release, Gartner ranked vendors in worldwide CRM software revenue accounting fo...
متن کاملA Customer Relationship Management Case Study: Critical Success Factors in Action
Critical success factors (CSFs) are seen as a way of identifying those elements of an information systems project that are critical for the success of that project. However, existing research about CSFs has been largely derivative in nature. Many researchers use the existing literature to derive their lists of CSFs for industries, IS domains (such as: EIS, ERP, CRM) and case studies. Moreover, ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2012
ISSN: 1556-5068
DOI: 10.2139/ssrn.2701684